At last Nov. 10, with live broadcast by SBT and the presence of the characters Pascoal and Pascoalete, brand Lacta, of Mondel?z Brazil, made ??the donation of a R$ 250 thousand check on Teleton, an annual event to collect resources for children of AACD.
In seven years of partnership, approximately $ 1.5 million were donated in funds reversed in equipment and improvements made on the premises of an entity that serves thousands of children and adolescents with disabilities. This is the current balance of the initiative that unites, since 2005, Easter Lacta and AACD (Association for Support of Children with Disabilities).
Continued without interruption throughout this period, the action involves the production of eggs and chocolate bunnies of Pascoal with the seal of the AACD. With this initiative, the company has enhanced its potential social benefits to the entity that makes the difference in the segment.
This year’s donation from Mondel?z Brasil will allow the AACD to purchase equipment to conduct video surgeries. According to Renata Del Claro, marketing manager from Easter Lacta, “next year we will keep the partnership ensuring the presence of the egg Pascoal in the market, giving the same value to the organization and delivering 10 000 eggs to the children of AACD throughout Brazil. “