Tag Archives: Kraft Foods

programa atitude consciente

Kraft Foods: Conscious Attitude Program

Based on commitment with sustainability and corporate responsibility, this program intends to create an environment of preservations, conscious consumption e responsible utilization of natural resources and promulgate initiatives of sustainability between collaborators, their families and community`s.

The project, launched in 2007, was structured based in 2 structures: improvements in processes and accomplishment, reducing the utilization of natural resources in the entire company in a continuous process (technic) , change of cultural and commitment  of the collaborators (Corporate Communications).

About 50 thousand people, among collaborators, third parties, neighbors and students were impacted by the program through information about environment preservation, recycling and responsible consumption.

This program is developed by Kraft Foods, a collaborator to +Unidos Group.