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GERDAU EXPANDS ENTREPRENEURS TRAINING PROGRAM IN BRAZIL AND THE AMERICAS



Registration for the Gerdau Transforma program is open, the result of a partnership between Gerdau and the Besouro de Fomento Social Institute. The course aims to train about 9 thousand new entrepreneurs in Brazil (in the states of MG, PE, CE, RJ, SP and RS), Mexico and Peru through free and online training in Portuguese and Spanish. Interested parties must register on the project website.

Based on the By Necessity® methodology, developed by the Besouro Institute, the training supports young people and small entrepreneurs to enter the job market through individual empowerment and strengthening. In addition to teaching the bases for starting a company, such as opening a CNPJ, defining the target audience, notions of profit, investment and cash flow. Altogether, there are 10 teaching steps for the student to finish the course with the future business plan in hand.

Participants must be between 18 and 29 years old, be enrolled or have attended public school, willing to undertake, have a business idea and live in peripheral areas. The new edition is scheduled to take place between August 24 and November 27, with 600 students divided into 15 classes. In parallel, 750 participants will receive their own brand and follow-up for 90 days to answer questions and monitor the development of their company.

Launched in 2019, the initiative started with face-to-face classes in Minas Gerais. This year, Gerdau expanded the program to other states and included two more countries. In addition, the program needed to adapt to the context of the Covid-19 pandemic and began to make its edits virtually. Thus, Gerdau and Besouro continue to support several entrepreneurs to develop their own businesses and generate income.

According to the president of the Besouro Institute and creator of By Necessity, Vinicius Mendes Lima, the partnership with Gerdau is important to encourage youth, both personally and professionally. “The program’s objective is to show young Brazilians, Mexicans and Peruvians that they are creative and capable of entrepreneurship, even in times of pandemic. To be an entrepreneur is to believe in yourself and that it is possible to change the community and, who knows, the world ”, he says. The methodology has already trained more than 30 thousand people in 15 countries, enabling the opening of more than 20 thousand businesses that move more than R $ 300 million per year.

Service – Gerdau Transforma Online Course

MINAS GERAIS
Registration: https://www.gerdautransforma.com.br/
Period: August 24 to 28
Opening hours: 18h to 21h
Where: Besouro Agency YouTube channel

PERNAMBUCO AND CEARÁ
Registration: https://www.gerdautransforma.com.br/
Dates: August 31 to September 4
Time: to be defined
Where: Besouro Agency YouTube channel

MINAS GERAIS
Registration: https://www.gerdautransforma.com.br/
Dates: September 14th to 18th
Time: to be defined
Where: Besouro Agency YouTube channel

SAO PAULO
Registration: https://www.gerdautransforma.com.br/
Dates: September 28 to October 2
Time: to be defined
Where: Besouro Agency YouTube channel

RIO DE JANEIRO
Registration: https://www.gerdautransforma.com.br/
Dates: September 21st to 25th
Time: to be defined
Where: Besouro Agency YouTube channel

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