With the worsening of the crisis caused by the Covid-19 pandemic and the need for urgent initiatives to tackle it, Mercado Livre will donate R$ 5 million in joint efforts with partners and non-governmental organizations. The initiatives are mainly focused on combating hunger and providing resources and inputs for public health.
As a first action, Mercado Livre has just formalized the donation of R$ 1 million to the Vaccine Center of the Butantan Institute, the main producer of immunobiologicals in Brazil. The amount will enable the new Butantan Institute building that will house the production of vaccines against Covid-19. With this, the company joins the list of 41 companies that will pass on part of their revenues to the vaccine factory.
The Free Market initiatives also include an investment of R$ 2 million to purchase inputs for SUS, focusing on the states of Bahia, Minas Gerais, Santa Catarina and São Paulo. The allocation of resources will be made in partnership with the UNA+ Fund, an emergency fund of Grupo + Unidos, for the purchase of hospital equipment, indicated by the public health services as priority for the treatment of Covid. The company will also offer, through Mercado Envios, its logistical arm, support in the transport of vaccines and masks. To learn more about the UNA+ Fund, visit maisunidos.org/unamais.
“Mercado Livre is committed to contributing to the communities in which it operates and to society in general, now even more urgently in the face of the challenging scenario imposed by the advancement of the coronavirus pandemic. We believe that the joint effort – with these and other initiatives in which we operate – is the way to overcome the crisis collectively ”, says Laura Motta, Sustainability Manager of the Mercado Livre in Brazil.
Brazil without Hunger
Mercado Livre also signed a partnership with the NGO Ação da Cidadania and will donate R$ 2 million to the Brazil Without Hunger Campaign. The NGO, together with its large network of committees and volunteers, once again called on civil society and the private sector to bring food to those most affected by the Covid-19 pandemic crisis and the hiatus in the emergency aid program. In addition, the company will place its ecosystem to mobilize its users to also contribute to the donation campaign, which will work on two fronts: via the Mercado Pago application, through the Donate Button, and through a Solidarity Store on the company’s Marketplace , which will be released next week.
“It is extremely relevant that in this moment of acute crisis, that private companies such as Mercado Livre look at the food security of the population. Hunger does not wait. In addition, it is very powerful to have the technology to mobilize society to help mitigate this urgent problem”, says Rodrigo“ Kiko ”Afonso, CEO of Ação da Cidadania.
Since last year, Mercado Livre has been mobilizing to face the pandemic with actions inside and outside its ecosystem. In January of this year, the company joined 14 other large companies and entities in the “Juntos pelo Amazonas” task force, to carry out a solidarity action with the objective of supporting the region. The group made a donation to Fiocruz’s Unidos Contra a Covid-19 program in the amount of R $ 1.6 million, related to an oxygen production plant, to support public hospitals in the region.
And Mercado Pago, fintech of Mercado Livre, has been mobilizing donations since the beginning of the pandemic through its application. Since March 2020, more than R $ 1.5 million has been raised for causes of humanitarian aid, food, health and housing.